Barry Feldman

Posts by Barry Feldman

  • Remarketing is Bigger than Chasing the Ones that Got Away

    September 13, 2019

    Editor’s Note: This guest post was contributed by Barry Feldman, Owner of Feldman Creative. I visit a lot of websites, because I seek answers, ideas, and products. After these visits, the websites seek me. That’s called remarketing or retargeting, terms that I will use interchangeably in this post. (Note that Search Engine Journal says there are slight...

  • B2B Ecommerce

    B2B Ecommerce: Does Your Business Help Customers Help Themselves?

    March 13, 2019

    Editor's Note: This guest post was contributed by Barry Feldman, Owner, Feldman Creative. Here’s a dangerous supposition I encourage you not to make: Though B2C sales are moving online more each day the same doesn’t hold true for B2B. It’s not an uncommon line of thinking, but it’s seriously flawed. Subscribing to it could cost your business dearly. Yes, B2B...

  • How Marketers Can Meet the Demands of Social Selling

    October 22, 2016

    This guest post was contributed by Barry Feldman, founder of Feldman Creative. Inquire with a company to talk about their use of social media and you’re directed to the marketing department. But what if you want to talk about social selling? You might stump the receptionist with that one. The marketing people are one on floor. Sales are on another. They’re kept...