Barry Feldman

Posts by Barry Feldman

  • A man is sitting in front of two computer screens and with a white board and window behind him.

    Are You Data Literate? The Fast Track (or Only Track) to Success With Digital Marketing

    February 26, 2021

    Editor’s Note: This guest post was contributed by Barry Feldman, Owner of Feldman Creative. The phrase “data-driven marketing” has been bounced around for so long it now sounds cliché. But still, and importantly, reliance on marketing analytics and the number of firms using quantitative tools continues to rise, as indicated by Research from The CMO Survey....

  • Remarketing is Bigger than Chasing the Ones that Got Away

    September 13, 2019

    Editor’s Note: This guest post was contributed by Barry Feldman, Owner of Feldman Creative. I visit a lot of websites, because I seek answers, ideas, and products. After these visits, the websites seek me. That’s called remarketing or retargeting, terms that I will use interchangeably in this post. (Note that Search Engine Journal says there are slight...

  • B2B Ecommerce

    B2B Ecommerce: Does Your Business Help Customers Help Themselves?

    March 13, 2019

    Editor's Note: This guest post was contributed by Barry Feldman, Owner, Feldman Creative. Here’s a dangerous supposition I encourage you not to make: Though B2C sales are moving online more each day the same doesn’t hold true for B2B. It’s not an uncommon line of thinking, but it’s seriously flawed. Subscribing to it could cost your business dearly. Yes, B2B...

  • How Marketers Can Meet the Demands of Social Selling

    October 22, 2016

    This guest post was contributed by Barry Feldman, founder of Feldman Creative. Inquire with a company to talk about their use of...