Benjamin  French Cobb

Posts by Benjamin French Cobb

  • The Boston Consulting Group Turns Passionate Employees into Brand Advocates

    The Boston Consulting Group Turns Passionate Employees into Brand Advocates

    March 30, 2017

    We work in an age where our marketing strategies are shaped by our audiences. Most of us have come to this realization, which has caused fundamental shifts in our content strategies in recent years. But when we look out at our audiences for direction, inspiration, and support, we often look past our internal audiences, and out onto our external audiences. When...