Bob Armour

Posts by Bob Armour

  • Data-Driven Marketing Machine

    7 Tips for Building a Lean, Mean, Data-Driven Marketing Machine

    July 15, 2018

    Editor’s Note: This guest post was contributed by Bob Armour, CMO of Jellyvision. Not so long ago, marketing was thought of as the realm of glitz, glamour and gimmicks—a touchy-feely, right-brain-driven discipline with gut feel, “creative magic” and emotional connection as its pillars. The only thing marketers paid more attention to than how much they could...