Brandon Redlinger

Posts by Brandon Redlinger

  • ABM Mistakes

    3 Mistakes Companies Make When Starting ABM and How to Avoid Them

    June 18, 2019

    Every year, Account Based Marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey, the ITSMA and the ABM Leadership Alliance reported that 45% of companies are seeing 2x the ROI on their ABM program than all other types of marketing. But that doesn’t mean getting started is easy. In fact, it’s really hard. We’ve worked with...

  • ABM Hacks

    4 Digital Marketing Hacks for Account Based Marketing

    July 24, 2017

    Editor's Note: This guest post was contributed by Brandon Redlinger, Director of Growth at Engagio. Account Based Marketing has emerged as B2B sales cycles increased in size, length, and complexity. This new strategy brings larger deals, more operational efficiency, and organizational alignment into the shifting B2B market. In this post, we want to give you a...