Every year, Account Based Marketing gains more excitement, and for good reason too. In the latest ABM benchmark survey, the ITSMA and the ABM Leadership Alliance reported that 45% of companies are seeing 2x the ROI on their ABM program than all other types of marketing. But that doesn’t mean getting started is easy. In fact, it’s really hard. We’ve worked with...

Editor's Note: This guest post was contributed by Brandon Redlinger, Director of Growth at Engagio. Account Based Marketing has emerged as B2B sales cycles increased in size, length, and complexity. This new strategy brings larger deals, more operational efficiency, and organizational alignment into the shifting B2B market. In this post, we want to give you a...