Brent Trotter

Posts by Brent Trotter

  • The Trust Equation

    How 'The Trust Equation' Can Elevate Your Content

    November 18, 2017

    Editor's Note: This guest post was contributed by Brent Trotter, CEO of People and Words.  Do you trust me? That’s a heavy question. But it’s one that businesses ask indirectly on a regular basis. When you ask someone to sign up for your mailing list, click on your latest blog post, or sign up for a free trial, you’re asking for someone’s trust. You’re asking...