Bruna Gil

Posts by Bruna Gil

  • Towards a Single Source of Truth in FinServ Marketing illustration

    Towards a Single Source of Truth in FinServ Marketing

    September 3, 2021

    Monthly or quarterly reports may have worked for FinServ marketers in the past. But we live in a different world now. With intense competition, a squeeze on budgets, and rapidly evolving consumer behavior, marketing teams need to track and demonstrate their impact in real-time, to prove return on investment (ROI), and optimize fast-moving campaigns. And as...