Candace Marshall

Posts by Candace Marshall

  • Changing the Conversation in 2020 as Messaging Evolves for B2B Marketers

    Changing the Conversation in 2020 as Messaging Evolves for B2B Marketers

    January 21, 2020

    When's the last time that you sat through a television commercial? How frequently do you mark unsolicited emails as junk? Are the advertising circulars that come through postal mail immediately deposited in your recycling bin?  While these examples might lean more B2C-centric, they hint toward a changing mindset that transcends into B2B decisions as well....

  • LinkedIn Message Ad

    Sponsored InMail is Now Message Ad

    December 2, 2019

    At LinkedIn Marketing Solutions, we’re always working on ways to make it easier for marketers — across all experience levels — to advertise on our platform and meet their campaign objectives. Setting up and executing campaigns should be easy, even for the everyday B2B marketer. That’s why this past year, we redesigned our Campaign Manager to make it easier to...

  • LinkedIn Lead Gen Forms

    How to Use LinkedIn Lead Gen Forms

    October 25, 2017

    To bridge the gap between the marketer’s need for quality lead data and our members’ ease of access to content, we created LinkedIn Lead Gen Forms. Today, you can add a LinkedIn Lead Gen Form to your Sponsored Content campaigns. Soon, you’ll also be able to add it to your Sponsored InMail. These forms have shown to increase both lead volume and quality, making...

  • Anatomy

    The Anatomy of an Effective Sponsored InMail

    August 1, 2017

    You’ve heard about Sponsored InMail, probably even received one, but maybe you aren’t entirely sure how it works. That’s...

  • Throwing paper airplane out window

    The Dos and Don’ts of LinkedIn Sponsored InMail

    July 25, 2017

    LinkedIn Sponsored InMail sits on top of LinkedIn’s messenger platform.  Using LinkedIn’s demographic data and rich targeting...

  • How to Create Your First LinkedIn Sponsored InMail: A...

    May 23, 2017

    Sending marketing emails can sometimes feel like putting messages in bottles and tossing them in the ocean. You hope the message will...