Candace Kim

Posts by Candace Kim

  • LinkedIn Lead Gen Forms

    How to Use LinkedIn Lead Gen Forms

    October 25, 2017

    To bridge the gap between the marketer’s need for quality lead data and our members’ ease of access to content, we created LinkedIn Lead Gen Forms. Today, you can add a LinkedIn Lead Gen Form to your Sponsored Content campaigns. Soon, you’ll also be able to add it to your Sponsored InMail. These forms have shown to increase both lead volume and quality, making...

  • Anatomy

    The Anatomy of an Effective Sponsored InMail

    August 1, 2017

    You’ve heard about Sponsored InMail, probably even received one, but maybe you aren’t entirely sure how it works. That’s understandable In short, LinkedIn’s Sponsored InMail is a way for brands to connect directly with a professional audience on LinkedIn’s messenger platform. Every Sponsored InMail is designed to maximize engagement, conversions and brand impact...

  • Throwing paper airplane out window

    The Dos and Don’ts of LinkedIn Sponsored InMail

    July 25, 2017

    LinkedIn Sponsored InMail sits on top of LinkedIn’s messenger platform.  Using LinkedIn’s demographic data and rich targeting capabilities, brands can deliver real-time messages to relevant professional audiences. Sponsored InMail’s strength is in its message open rates, which far exceed similar strategies run through email campaigns or other social networks....

  • How to Create Your First LinkedIn Sponsored InMail: A...

    May 23, 2017

    Sending marketing emails can sometimes feel like putting messages in bottles and tossing them in the ocean. You hope the message will...