Carol Krol

Posts by Carol Krol

  • 12 Trends Every Marketer Should Know About the Customer Journey

    July 13, 2015

    Editor’s Note: This post was authored by Carol Krol, Editor-in-Chief, Demand Gen Report at G3 Communications In today's B2B landscape, every stage of the buying lifecycle matters. That's why it's crucial for B2B marketers to understand their prospects' entire path to purchase to effectively engage and nurture them to a final buying decision. This year's Lead...