Carole Zibi

Posts by Carole Zibi

  • Relationships Matter: Why Every Marketer Should Become a Social Leader

    September 3, 2014

    A brand is a promise; a good brand is a promise kept. -- Muhtar Kent, CEO of The Coca-Cola Company Today, social media is an integral part of how brands keep their promises. To succeed, marketers have to act as Brand Champions on social media and invest in listening, sharing and engaging. In addition, we’ve seen that the more you invest, the more likely it is...