Posts by Cassandra Clark

The Holiday Inn Express® brand, part of the Intercontinental Hotels Group (IHG), has created some great marketing over the years. In fact, with its advertising the Holiday Inn Express brand achieved what so many companies aspire to; they introduced a new catchphrase into popular culture — “No, but I did stay at a Holiday Inn Express last night!” This iconic Stay...

94% of B2B marketers say LinkedIn is the social network they use most to distribute content. And with more people publishing on LinkedIn than ever before, we've gathered more data on what works and what doesn't. If you are already using LinkedIn Sponsored Updates you know that LinkedIn helps you get the right content in front of the right audience, enabling you...