Cassandra Clark

Posts by Cassandra Clark

  • Inspired Marketers: How Holiday Inn Express® Stayed Smart

    April 25, 2016

    The Holiday Inn Express® brand, part of the Intercontinental Hotels Group (IHG), has created some great marketing over the years. In fact, with its advertising the Holiday Inn Express brand achieved what so many companies aspire to; they introduced a new catchphrase into popular culture — “No, but I did stay at a Holiday Inn Express last night!” This iconic Stay...

  • Live Webinar: An Inside Look at How LinkedIn Drives Leads with Sponsored Updates

    July 21, 2015

    94% of B2B marketers say LinkedIn is the social network they use most to distribute content. And with more people publishing on LinkedIn than ever before, we've gathered more data on what works and what doesn't. If you are already using LinkedIn Sponsored Updates you know that LinkedIn helps you get the right content in front of the right audience, enabling you...