Christina Jenkins

Posts by Christina Jenkins

  • Why Talent is the Prerequisite for Building B2B Brands

    August 20, 2016

    The brand that you present to your customers and future customers has never been more closely linked to the brand that you present to your employees and future employees. The most successful businesses are those that can attract the right people, align those people around a sense of common purpose, and use this to deliver the customer experiences that...

  • Putting a New Approach to Data on Marketing’s RADAR

    March 5, 2013

    Marketers must revolutionize their approach to planning cross-media campaigns and make better use of the wealth of data they have available if they are to succeed over the next decade. That’s the argument of Forrester consultant Nate Elliott in a new paper that puts the case for focusing more attention on the role that different platforms play in the customer...