Christina  O'Connor

Posts by Christina O'Connor

  • Read Me If You Want to Drive More Leads Using LinkedIn

    Read This Guide to Start Driving More Leads Using LinkedIn

    March 15, 2018

    Lead generation is marketing’s ultimate numbers game. The latest in our series of Read Me eBook guides shows you exactly how to win that game using LinkedIn. Anybody planning to drive leads on our platform should dive into Read Me If You Want to Drive More Leads Using LinkedIn as a first step. Why? Because it won’t just help you to drive more of those leads; it...

  • Read This Guide to Drive Brand Awareness Using LinkedIn

    Read This Guide to Drive Brand Awareness Using LinkedIn

    March 7, 2018

    Last week, we launched the first in our Read Me series of guides filled with tactical tips for advertising better on LinkedIn. This week we're tackling brand awareness. Brand awareness creates unique challenges for marketers – and especially for B2B marketers. The latest in our Read Me series has the specific tactics and techniques that you need to overcome...

  • How to Avoid the Pitfalls of Sales and Marketing Misalignment [Infographic]

    How to Avoid the Pitfalls of Sales and Marketing Misalignment [Infographic]

    January 11, 2018

    What happens when a vehicle’s wheels are out of alignment? As a mechanic will tell you, the issue can lead to wear and tear on the suspension, steering, and tires that accumulates over time. This damage is often quite costly to repair if it goes unaddressed too long. For our Power Couple eBook on the state of sales and marketing collaboration, we ran a...

  • Marketing Influencers

    IBM's Jeremy Waite on the Best Post He's Read This Year

    December 16, 2017

    There’s always one kid in the class who goes above and beyond what you ask of them. When it comes to our festive playlist of great...

  • Sophisticated Marketer's Sessions Enagagement

    How Do Professional Audiences Engage with Content on...

    September 12, 2017

    It’s one thing to develop content, but quite another to drive content engagement. Rather than take a guess at what will hit the mark,...

  • Sales and Marketing Alignment

    The Secrets of Sales and Marketing Power Couples

    August 22, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Soultions EMEA Blog. Smarketing has never been higher on the...