Christina  O'Connor

Posts by Christina O'Connor

  • LinkedIn Marketing Strategy

    7 Reasons Why LinkedIn Needs To Be Part of Your Content Strategy

    August 22, 2018

    Editor's Note: This post originally appears on the LinkedIn Sales & Marketing Solutions EMEA Blog. By this point, almost everyone seems to understand what content marketing is. Content strategy? Not so much. We continue to see a widespread disconnect around content marketing strategy and what it means. Some folks don’t think it exists. Others define it in their...

  • Read Me If You Want to Drive More Leads Using LinkedIn

    Read This Guide to Start Driving More Leads Using LinkedIn

    March 15, 2018

    Lead generation is marketing’s ultimate numbers game. The latest in our series of Read Me eBook guides shows you exactly how to win that game using LinkedIn. Anybody planning to drive leads on our platform should dive into Read Me If You Want to Drive More Leads Using LinkedIn as a first step. Why? Because it won’t just help you to drive more of those leads; it...

  • Read This Guide to Drive Brand Awareness Using LinkedIn

    Read This Guide to Drive Brand Awareness Using LinkedIn

    March 7, 2018

    Last week, we launched the first in our Read Me series of guides filled with tactical tips for advertising better on LinkedIn. This week we're tackling brand awareness. Brand awareness creates unique challenges for marketers – and especially for B2B marketers. The latest in our Read Me series has the specific tactics and techniques that you need to overcome...

  • How to Avoid the Pitfalls of Sales and Marketing Misalignment [Infographic]

    How to Avoid the Pitfalls of Sales and Marketing...

    January 11, 2018

    What happens when a vehicle’s wheels are out of alignment? As a mechanic will tell you, the issue can lead to wear and tear on the...

  • Marketing Influencers

    IBM's Jeremy Waite on the Best Post He's Read This Year

    December 16, 2017

    There’s always one kid in the class who goes above and beyond what you ask of them. When it comes to our festive playlist of great...

  • Sophisticated Marketer's Sessions Enagagement

    How Do Professional Audiences Engage with Content on...

    September 12, 2017

    It’s one thing to develop content, but quite another to drive content engagement. Rather than take a guess at what will hit the mark,...