Daniel D'Andrea

Posts by Daniel D'Andrea

  • Higher Ed Marketers Are Losing the Last Click War. Here Are 3 Ways You Can Reclaim Your Value

    January 14, 2020

    As a Higher Ed marketer, you don’t always get the credit you deserve. And frankly, Higher Ed marketers can be their own worst enemies. We spend countless hours combing through data to uncover any potential advantage. We labor over minor copy iterations to squeeze out a few more clicks. And when we’re asked to bottom line it all into a last-click cost per...