Dan Kent-Smith

Posts by Dan Kent-Smith

  • Introducing “The Payoffs of Improved Sales and Marketing Alignment”

    November 29, 2016

    There have been some famous feuds through time: Cats and dogs The Houses of Montague and Capulet Sales and marketing But there’s evidence that these feuds are not all they’re cracked up to be. This video, for instance, shows a cat and dog getting along quite well. And by the sorrowful end of "Romeo & Juliet," the Montagues and Capulets have ended their animosity...

  • Stories By Numbers? 8 Ways To Turn Data Into Compelling Tales

    May 23, 2015

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions - EMEA blog. In my first Adventures in Storytelling blog, I posed the question whether numbers could ever take on the power of stories, whether we could infuse research and analytics with the creative tension that characterizes a great tale, whether we can integrate the skills we...