Dan Pastuszak

Posts by Dan Pastuszak

  • Lessons From the Vlogosphere: What Marketers Can Learn From Today's Online Stars

    November 4, 2015

    The Internet and social media have made it easier than ever to reach an audience. But why does some content go viral while other pieces get overlooked? Quality and subject matter are important — but they may not be the only ingredients you need to seek. In this post, we look for some hints in the successes of popular Internet personalities and their strategies...

  • B2B Beat: How to Get Noticed When You're the New Guy on the Block

    October 11, 2015

    This week's post for B2B Beat was contributed by Dan Pastuszak, Head of Customer Acquisition and Lifecycle Marketing, North America, for LinkedIn.  Whether your company is a fresh-out-of-the-gate startup or a well-established multinational enterprise, the challenges of breaking into a new market space are more or less the same. You need to develop leads. You...

  • Back to School: How Canadian Colleges and Universities are Using Digital Marketing

    September 2, 2015

    School rivalries are a longstanding part of the educational tradition. But today, more options, fewer traditional students and changing expectations of graduates are making competition in the post-secondary sector fiercer than ever. Read on to discover some of the ways Canadian colleges and universities are using digital media to attract prospects and keep...

  • 10 Tactics to Turn Your Content Marketing Up to Eleven ...

    October 17, 2013

    At LinkedIn, our members seek out content and insights that can help them be great at what they currently do. This quest for quality...

  • [Webinar] Recap: Getting Started With Content Marketing On ...

    August 6, 2013

    Content marketing is not a new marketing phenomenon by any means, but it is one that is growing exponentially in prominence and...

  • Upcoming Webcast: The Remarkable Approach of Content...

    June 19, 2013

    Today, your buyers are savvier and more informed because they can access relevant content, on demand. Research shows they are already...