Daniel Hochuli

Posts by Daniel Hochuli

  • Why Your Content Should Not Wind Down Over The Holidays

    December 17, 2018

    Reasons to be 'Always On' If your competitors are active, they steal your market-share Your audience is always on and they expect you to be too It's a better fit for most B2B buyer journeys than a campaign It's often cheaper and nets better quality leads long term _____________________________________________________________________ The upcoming December break...

  • 4 Content Archetypes

    The 4 Content Archetypes

    August 12, 2018

    The framework in this blog post is not mine. The framework stems from the excellent minds of Robert Rose and Carla Johnson and is found in their book "Experiences: The 7th Era Of Marketing," specifically Chapter 5. My personal interpretation's to Rose's and Johnson's framework follows below.  4 Content Archetypes Most brands have a content creation problem. Too...

  • Marketing Metrics

    The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

    November 6, 2017

    Editor's Note: This post originally appeared on the Content Marketing Institute blog.  Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult. It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them...