Daniel Morris

Posts by Daniel Morris

  • LinkedIn Marketing Partners

    Announcing the Expanded LinkedIn Marketing Partner Program

    August 7, 2017

    Let’s face it, being a marketer isn’t as easy as it used to be. With a constantly changing digital marketing landscape and rising expectations, it can feel like there’s never enough time in the day to do it all. In light of this, marketers are increasingly turning to technology and service providers to help them do more with less. In fact, according to a recent...

  • How LinkedIn Is Solving the Viewability Conundrum in Programmatic Advertising

    August 8, 2016

    Editor’s note: This the second installment in a multi-part series examining the evolution of programmatic ad buying. Read the first installment on audience targeting. If a tree falls in the woods and no one is there to hear it, does it make a sound? This classic koan is similar to the question marketers who are buying display ads programmatically are asking: If...

  • Reaching Quality Audience with Your Programmatic Ad Buys

    3 Ways to Ensure You’re Reaching a Quality Audience with Your Programmatic Ad Buys

    July 21, 2016

    Editors note: This the first in a multi-part series examining the evolution of programmatic Ad buying.  In the 16th century, a Roman Catholic Church administrator named Nicolaus Copernicus wrote a book titled De Revolutionibus Orbium Coelestium. This revolutionary book turned the world inside out — by proving that the sun didn’t revolve around the earth. Instead...