Let’s face it, being a marketer isn’t as easy as it used to be. With a constantly changing digital marketing landscape and rising expectations, it can feel like there’s never enough time in the day to do it all. In light of this, marketers are increasingly turning to technology and service providers to help them do more with less. In fact, according to a recent...
Posts by Daniel Morris
- LinkedIn Marketing News
Daniel Morris August 8, 2016
Editor’s note: This the second installment in a multi-part series examining the evolution of programmatic ad buying. Read the first installment on audience targeting. If a tree falls in the woods and no one is there to hear it, does it make a sound? This classic koan is similar to the question marketers who are buying display ads programmatically are asking: If...
Daniel Morris July 21, 2016
Editors note: This the first in a multi-part series examining the evolution of programmatic Ad buying. In the 16th century, a Roman Catholic Church administrator named Nicolaus Copernicus wrote a book titled De Revolutionibus Orbium Coelestium. This revolutionary book turned the world inside out — by proving that the sun didn’t revolve around the earth. Instead...
- LinkedIn B2B Marketing