Danielle Burke

Posts by Danielle Burke

  • Guy working on laptop

    Why Employee Advocacy Can’t Wait

    March 2, 2017

    Does your organization need to extend its reach and connect with a buyer base that increasingly seeks peer recommendations? If so, then you need a formal employee advocacy program to help you achieve your marketing goals. Your employees are often connected with professionals in your organization’s sweet spot. An employee advocacy program helps harness your...

  • 5 Myths About Employee Advocacy

    5 Myths About Employee Advocacy

    November 17, 2016

    A myth that becomes ingrained in culture can be a powerful negative influence. For example, back in the days of Christopher Columbus, people thought the world was flat. That myth kept Europeans from exploring the world for hundreds of years. Actually, people in Columbus’ day knew the world was round. The myth that they thought it was flat keeps us from better...

  • LinkedIn Elevate

    6 Employee Advocacy Missteps to Avoid

    November 3, 2016

    A successful employee advocacy program can help your organization reach new audiences, empower employees to become thought leaders, and help your brand speak with a more authentic voice. There are benefits for the business, your employees, and your audience. As more businesses are realizing the potential for employee advocacy, it’s rapidly becoming the next big...