Darren Keppie

Posts by Darren Keppie

  • Tape measure

    3 Ways to Track the Marketing Impact of Employee Advocacy

    August 24, 2017

    An employee advocacy program is about more than boosting awareness of your brand on social media. It can deliver real, tangible business results. To make sure you can measure progress, it’s important to start your program with success metrics and KPIs in mind. There are a variety of metrics that can help prove ROI. Which ones you choose to focus on depends on...