David J.P. Fisher

Posts by David J.P. Fisher

  • Pitbull and Andy Crestodina

    What Pitbull and Andy Crestodina Taught a Salesperson About Marketing

    November 19, 2017

    Editor's Note: This guest post was contributed by David J.P. Fisher. I came up in a sales world that exalted individual effort. You lived and died based on your personal work and initiative. The more you could hustle and get in front of people, the better. But that sales world is evolving quickly. Prospects have access to more information than ever before...

  • Fire and Ice

    3 Simple Questions to get Marketing and Sales Working Together

    August 15, 2017

    How do you get the sales team and marketing team to work together? There’s a lot of talk about the increasing need to align sales and marketing functions within organizations. Customers are expecting a seamless experience. And it’s getting more difficult to split the different parts of the customer life cycle between the sales team over there, and the marketing...

  • Writer's Block

    Easy Content Creation Ideas for Professionals Who Hate to Write

    August 3, 2017

    Editor's note: This guest post was authored by David J.P. Fisher, Keynote Speaker and Author at Hyper-Connected Selling. We live in an information-soaked world right now. It used to be that articles were only found in magazines and newspapers, but now anyone (and any company) can start a blog. Content marketing has become a key tool for companies trying to...