David Karel

Posts by David Karel

  • Hand-Off Between Marketing and Sales

    How to Nail the Hand-Off Between Marketing and Sales

    May 3, 2018

    Editor’s Note: This guest post was contributed by Dave Karel, Principal, OutLeap Marketing. The orginal version of the post first appeared on the OutLeap blog.  "We have way too much pipeline!" Words never heard at any sales quarterly business review since the dawn of time. Quite to the contrary. Fortunately, today’s marketing teams are better equipped than ever...

  • Help Sales Win

    Marketers: Help Sales Win by Doing Less

    March 18, 2018

    This guest post was contributed by David Karel, Principal, OutLeap Marketing; a version of the post originally appeared on the OutLeap Marketing blog. Today’s B2B marketers have no shortage of levers at their disposal to make an impact. The trick to moving the needle for the business in any given time period is figuring out which levers to pull, and perhaps even...

  • B2B Marketing Messaging

    Messaging Matters (A Lot): A Roadmap to Breakthrough B2B Positioning

    February 25, 2018

    This guest post was contributed by David Karel, Principal, OutLeap Marketing; a version of the post originally appeared on the OutLeap Marketing blog. In a recent post on the DNA of great marketing, I touched on the potentially massive opportunity to take the rigor you apply to your positioning strategy to the next level. The words that you use to describe your...

  • DNA of Great Marketing

    The DNA of Great Marketing

    February 13, 2018

    This guest post was contributed by David Karel, Principal, OutLeap Marketing; a version of the post originally appeared on the OutLeap...

  • Building a High Performance B2B Marketing Engine, Part 3:...

    June 11, 2016

    This post is part 3 of Dave Karel’s Building a High Performance B2B Marketing Engine series. The previous posts can be found here and...

  • Building a High Performance B2B Marketing Engine, Part 2:...

    March 19, 2016

    In the kick-off to this “Building a High Performance B2B Marketing Engine” series, we took a look under the hood to get a view of the...