Editor’s Note: This guest post was contributed by Dave Karel, Principal, OutLeap Marketing. The orginal version of the post first appeared on the OutLeap blog. "We have way too much pipeline!" Words never heard at any sales quarterly business review since the dawn of time. Quite to the contrary. Fortunately, today’s marketing teams are better equipped than ever...
Posts by David Karel
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- Topics:
- Sales and Marketing
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This guest post was contributed by David Karel, Principal, OutLeap Marketing; a version of the post originally appeared on the OutLeap Marketing blog. Today’s B2B marketers have no shortage of levers at their disposal to make an impact. The trick to moving the needle for the business in any given time period is figuring out which levers to pull, and perhaps even...
- Topics:
- Sales and Marketing
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This guest post was contributed by David Karel, Principal, OutLeap Marketing; a version of the post originally appeared on the OutLeap Marketing blog. In a recent post on the DNA of great marketing, I touched on the potentially massive opportunity to take the rigor you apply to your positioning strategy to the next level. The words that you use to describe your...
- Topics:
- B2B Marketing Beat
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This guest post was contributed by David Karel, Principal, OutLeap Marketing; a version of the post originally appeared on the OutLeap...
- Topics:
- B2B Content Marketing
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This post is part 3 of Dave Karel’s Building a High Performance B2B Marketing Engine series. The previous posts can be found here and...
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In the kick-off to this “Building a High Performance B2B Marketing Engine” series, we took a look under the hood to get a view of the...