David Karel

Posts by David Karel

  • Building a High Performance B2B Marketing Engine: A Look Under the Hood

    February 3, 2016

    Rejoice! There has never been a better time to be a B2B marketing professional.   Seriously. Even compared to a few short years ago, we marketers are in such a strong position to make a difference in the trajectory of our companies, and our own careers. But, there’s a catch. The reason there’s so much upside opportunity for us is that there has been such massive...

  • How Much Revenue is Your B2B Lead Nurturing Effort Costing You?

    June 13, 2015

    Let's say you own a retail store. A pretty busy retail store. Every day you have 100 people come into that store. So, you're feeling pretty good. That is until you watch as 95 of those people turn around and leave with all their cash in their pocket. Only 5 people stick around and buy something. News bulletin: Unless those 5 people are shelling out some serious...

  • Stop Nurturing with One Hand Tied Behind Your Back

    May 6, 2015

    In B2B marketing, nurturing is not everything, but I'd argue it's what matters most. If you think about it, the biggest gains B2B marketers have made in the last half dozen years -- in terms of making an impact on the business and simply doing their jobs better -- come down to their investment in marketing automation, the software platform that enables modern...

  • The Top Challenges Facing B2B Marketers: If These Sound...

    March 11, 2015

    B2B marketers have access to increasing amounts of data. For instance, 68.2 percent of marketers use data to analyze customers,...

  • 5 Steps to Mastering Your B2B Demand Cycle

    September 9, 2014

    In my last post, I explored how marketing, now more than ever, needs to help keep our brands, messaging, and content in front of the...

  • 5 Pitfalls to Avoid When Generating Demand in B2B

    September 8, 2014

    In the B2B buy process, prospects control the pace, self-educate via online research, and keep vendor sales reps at arms reach until...