David Srere

Posts by David Srere

  • Simplicity: The Key to Great Customer Experience

    June 6, 2017

    Editor's Note: This guest post was contributed by David Srere, Co-CEO and Chief Strategy Officer at Siegel+Gale LLC. The discipline of Branding is undergoing radical change as companies realize that customer experience—rather than clever words and artfully designed logos—drives trust, loyalty and retention. A cacophony of messages streaming from multiple media...