Deanna Lazzaroni

Posts by Deanna Lazzaroni

  • Three Brands Killing It with Sponsored Updates

    May 28, 2015

    A content marketer has a variety of options when considering where to spend their marketing time and energy. In that sea of options, it can be challenging to identify the most effective mix, as well as the right technologies to support those efforts. When making your decision, here are a couple of important statistics to consider: 90% of the buying cycle is...

  • Developing a Nose for Newsworthy B2B Marketing Content Opportunities

    May 25, 2015

    When it comes to noses, the elephant is the undisputed champion of the animal kingdom. They have a better sense of smell than any other animal, and can even detect water that’s as far as 12 miles away. If the closest water is underground, they can even use their trunks to dig for it. Developing an elephant’s nose for newsworthy content can help you become the...

  • What’s Trending in Marketing: Top Content of the Week

    May 22, 2015

    Chances are you're either reading this while traveling to your Memorial Day getaway destination, or you're reading it while dreaming about that getaway destination. Am I right? Our minds, like our bodies, deserve to wander from time to time to explore the unknown, and sometimes to re-explore the familiar. New perspectives are often discovered when we allow...

  • Combat Content Shock with These 5 Differentiation Tactics

    May 19, 2015

    Now that content marketing is officially a mainstream tactic – nine out of ten organizations are marketing with content – brands are...

  • Ask the Expert: Ruth Stevens on the Four Pillars of B2B...

    May 16, 2015

    In our most recent Ask the Expert post, we learned how Margaret Molloy is mastering social media, and how you can too. For our latest...

  • What’s Trending in Marketing: Top Content of the Week

    May 15, 2015

    We’ve recently been exploring the concept of the hybrid marketer on the LinkedIn Marketing Blog. A hybrid marketer is a modern,...