Deanna Lazzaroni

Posts by Deanna Lazzaroni

  • 60 B2B Marketing Quotes, Stats, and Facts for the Modern Marketer

    May 13, 2015

    There’s a marketing revolution going on today, and B2B marketers aren’t immune from the shake-up. B2B buyers are using social media to guide themselves through the decision making process, relying more on advice from peers and influencers than sales copy. In this shifting landscape, social media marketing and content marketing have become powerful allies for B2B...

  • What’s Trending in Marketing: Top Content of the Week

    May 8, 2015

    "The Avengers: Age of Ultron" opened last weekend with a modest box office of $188 million. And so begins the blockbuster season. It’s good news for movie-lovers and bad news for New York City, which gets destroyed in at least three big-budget movies every summer. Luckily, from our time spent in the city that never sleeps this week, I can vouch that Lady Liberty...

  • Ask the Expert: How One Top CMO is Mastering Social Media, and You Can Too

    May 5, 2015

    It’s no secret that engaging in social media pays dividends. From attracting top talent to closing deals, socially engaged companies are distancing themselves from conventional companies in their industries. And their secret to success? Top-down engagement. From research conducted with Altimeter Group, we know that executives lead the way and set the standard...

  • 3 Karate Kid-esque Exercises That Can Improve Your Content ...

    May 2, 2015

    You are a dedicated content marketer driven to deliver value for your audience. Each day you seek new ways to be more effective at...

  • What’s Trending in Marketing: Top Content of the Week

    May 1, 2015

    Fellow marketers, the end is nigh. We don’t have much time left. I’m talking, of course, about the end of Mad Men. Don Draper and...

  • What’s Trending in Marketing: Top Content of the Week

    April 24, 2015

    Dear Marketer of the Future: If you are reading this, you are one of the lucky survivors of what marketing blogs have dubbed...