Deserrie Perez

Posts by Deserrie Perez

  • Man in office looking at laptop

    Tools Healthcare Marketers Can Use to Reach Consumers on LinkedIn

    July 16, 2021

    In a previous blog we showed why LinkedIn is an effective platform for reaching key healthcare B2B and B2C audiences. By embracing a full-funnel healthcare content marketing strategy, brands like Abbott Laboratories, Pfizer, and Walgreens have relied on LinkedIn to deliver their messages, build brand awareness and ultimately convert consumers into customers. In...

  • A man in a suit and a female in hospital scrubs are having a meeting in a hospital office. They are both smiling.

    Reaching Healthcare Consumers Along Their Journey

    June 14, 2021

    Fully Understanding the Marketing Funnel and the Healthcare Consumer Mindset With interest in healthcare content on LinkedIn growing exponentially in the past year, and Healthcare consumers using platform information to guide their healthcare decisions, marketers are increasingly looking at the platform to power a full-funnel marketing strategy. This evolving...

  • Nurse

    LinkedIn: Advancing Healthcare Marketing in a New World

    September 1, 2020

    Even before the pandemic struck, healthcare marketing was at a turning point. Challenged by rising costs, evolving consumer expectations, disruptive new market entrants and complex health and technology ecosystems, healthcare marketers are facing a growing impetus to evolve. There are four key challenges today: trust, targeting, mindset and engagement. That’s...

  • TIAA Purpose-Driven Careers

    LinkedIn and TIAA Partner to Offer Millennials Advice for...

    January 22, 2019

    For millennials, a paycheck has only ever been a part of the bigger picture. They might want to get rich, but they care even more...

  • B2B Marketing Trends

    Top Marketers Highlight 6 Trends to Watch in 2019

    November 25, 2018

    With the marketing sector experiencing change at breakneck speed, marketers are constantly on the lookout for the latest trends. At...