Diana Luu

Posts by Diana Luu

  • 16 Marketing Predictions for Canada in 2016

    December 22, 2015

    Over the past few months, experts have been offering their thoughts on marketing trends for the coming year. Our breakdown of what they have to say has led us to identify four main areas of focus: devices, social media, platforms and formats. Here’s our digest of the top 16 trends for 2016: Device Trends 1. Beacons Experts generally agree we’re coming up on a...

  • Traditional vs. Digital Marketing: The Line Blurs

    December 5, 2015

    The distinction between digital and traditional marketing is blurring. What’s relevant for marketers is how they blend both approaches in ways that reach their target audience. To illustrate that point, let’s use an example from Canada Post, which recently took out a half-page ad in the Globe and Mail promoting its “Smartmail Marketing” approach to making direct...

  • Lessons From the Vlogosphere: What Marketers Can Learn From Today's Online Stars

    November 14, 2015

    The Internet and social media have made it easier than ever to reach an audience. But why does some content go viral while other pieces get overlooked? Quality and subject matter are important — but they may not be the only ingredients you need to seek. In this post, we look for some hints in the successes of popular vloggers (people who create video blogs) and...