Dirk  Herbert

Posts by Dirk Herbert

  • The Real Reason CMOs Are Reevaluating Their Agencies

    December 2, 2018

    Editor’s Note: This guest post was contributed by Dirk Herbert, US Chief Strategy Officer, Dentsu Aegis Network. A previous version of this post originally appeared on LinkedIn. 2018 has been the year of the media review. More of the top 350 advertisers in the United States have put their account into review than ever before, according to RECMA, a research...