Anyone who’s been in a regional marketing role knows that it’s far more than “just marketing.” Negotiator, translator, boardroom cheerleader – these are just a few of the positions that regional marketers have to occupy. To be successful, they have to score against a range of moving goalposts, set by both global teams and their local stakeholders. How do Asia’s...
Posts by Edward Bray
Edward Bray December 3, 2015
In a recent adobe study 76% of marketers agreed that marketing has changed more in the past 2 years than in the past 50. This unprecedented rate of change presents both challenges and opportunities for the modern marketer. To help you stay ahead of the curve, LinkedIn Marketing Solutions surveyed over 900 marketers and media agency professionals across the...
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