Elizabeth Blickley

Posts by Elizabeth Blickley

  • Introducing the "Content Marketing 50: SMB Edition"

    April 14, 2016

    Small and medium-sized business have many challenges in getting marketing messages to their target audiences – with limited budgets and headcounts being two of the chief challenges. To overcome these challenges, an increasing number of small enterprises are seeing an opportunity in content marketing — specifically content marketing on LinkedIn. Many SMBs are...

  • Introducing the Content Marketing 50: Education Edition (Infographic)

    January 23, 2016

    The education sector is being transformed by education being delivered online, the increasing focus on post graduation outcomes, and several other trends. As the sector undergoes these changes, education marketers are looking for new ways to reach prospective students. For example, education marketers are using the LinkedIn platform to reach professionals who...