Elizabeth Engele

Posts by Elizabeth Engele

  • 5 Lessons Marketers Can Learn from Sales Development Reps

    May 10, 2017

    I graduated from college two years ago. Since I’ve been in the working world, I’ve been passionate about marketing. I was lucky enough to land my first job working on the front lines of marketing, not as a marketer per se, but as a sales development representative for LinkedIn.   As an SDR, I have the daily opportunity to talk and email back and forth with our...

  • The Science Behind LinkedIn Sponsored Updates [SlideShare]

    March 30, 2016

    Creating compelling marketing content is much like a science experiment. It involves dreaming big, formulating a hypothesis based off of high-level observations, testing the hypothesis through multiple iterative procedures, and charting results for future continued success. Of all of LinkedIn Marketing Solutions product options, Sponsored Updates can be a vital...

  • The Science Behind LinkedIn Sponsored Updates [SlideShare]

    March 30, 2016

    Creating compelling marketing content is much like a science experiment. It involves dreaming big, formulating a hypothesis based off of high-level observations, testing the hypothesis through multiple iterative procedures, and charting results for future continued success. Of all of LinkedIn Marketing Solutions product options, Sponsored Updates can be a vital...