Emily Friedman

Posts by Emily Friedman

  • New Research Reveals Social Media’s Impact on Institutional Investing

    April 23, 2015

    As digital and social media become key sources of investment-related information, Institutional Investors are increasingly turning to social channels, particularly LinkedIn, to inform their investment decisions. That’s what Greenwich Associates found when they surveyed more than 250 Institutional Investors and asset managers in North America, Europe, and Asia....

  • Industry Experts Discuss the Impact of Social Media on Institutional Investing

    October 15, 2014

    In the past, we’ve discussed the value individual investors place on digital and social media resources, but new research tells us the influence of these properties is likewise established on the business-to-business end of financial services. Thanks to the ability to deliver relevant and timely insights, social media has become a key source of information for...

  • 2014 Content Marketing Must-Dos: Six-Month Pulse Check

    July 8, 2014

    At the start of the year, we wrote about 14 content marketing must-dos for 2014. Now, halfway into the year, we wanted to revisit these imperatives and take a mid-year pulse on marketers’ performance -- are these key areas being sufficiently addressed by marketers? Have some must-dos already become table stakes, while others have been slower to become a priority...

  • Content Professionals: Do Hiring Trends Match the Hype? ...

    December 18, 2013

    Armed with unprecedented access to information and opinions (thanks, social media!), consumers are more empowered than ever to make...