Farraz Khan

Posts by Farraz Khan

  • Live Video Marketing

    Why Live Video Is Becoming Indispensable for Marketers

    February 18, 2020

    Editor's Note: A version of this guest post appeared originally in the Socialive blog. It’s a basic question: Why live video? When there are so many content types — normal video, blog, image, infographics, podcasts, white papers, e-books, webinars, and so on — why should a content marketer commit resources to live streaming, a comparatively new format? The short...