Forest Baker

Posts by Forest Baker

  • How to Reach Non-Traditional, Prospective Undergrad Students More Effectively

    December 3, 2019

    Summary: A recent survey to US LinkedIn members found that millions of members are interested in enrolling in a bachelor’s degree program. It’s become more challenging for universities to achieve their enrollment goals and many have responded by attracting non-traditional students, who make up 37% of all undergraduate enrollments. Efficiently reaching these...

  • LinkedIn Provides Higher Quality Leads for Higher Education Marketers

    August 24, 2015

    Survey says… LinkedIn provides higher quality leads for higher education marketers One of the key challenges faced by enrollment/admissions marketers today is student retention and degree completion—particularly among for-profit schools, community colleges, and part-time programs. In addition to balancing rigorous academic demands, students at for-profit,...

  • B2B Content Marketing on LinkedIn Works: CRM Lead Management Brands Hit Their Mark

    August 19, 2014

    The vast majority of B2B marketers are now using content marketing to create brand awareness and generate leads. According to Content Marketing Institute and Marketing Profs’ 2014 B2B Content Marketing Report, 93% of B2B marketers now use content marketing and 78% of the “most effective” B2B marketers are creating more content than they created last year. To be...

  • Professionals, especially women, can use a boost to their...

    August 13, 2014

    Numerous studies have shown that, on average, women have lower financial literacy scores compared to men. This is important because...

  • Announcing The 2014 Professional Content Consumption Report

    June 10, 2014

    There have been major shifts in the way content reaches professionals. First, the internet blew open constraints on getting access to...

  • On, Off, or Around the Clock: When LinkedIn Members Read...

    March 31, 2014

    Professionals thrive on knowledge and insights, but they are also strapped for time. So, when do they find time to read...