Forest Baker

Posts by Forest Baker

  • LinkedIn Provides Higher Quality Leads for Higher Education Marketers

    August 24, 2015

    Survey says… LinkedIn provides higher quality leads for higher education marketers One of the key challenges faced by enrollment/admissions marketers today is student retention and degree completion—particularly among for-profit schools, community colleges, and part-time programs. In addition to balancing rigorous academic demands, students at for-profit,...

  • B2B Content Marketing on LinkedIn Works: CRM Lead Management Brands Hit Their Mark

    August 19, 2014

      The vast majority of B2B marketers are now using content marketing to create brand awareness and generate leads. According to Content Marketing Institute and Marketing Profs’ 2014 B2B Content Marketing Report, 93% of B2B marketers now use content marketing and 78% of the “most effective” B2B marketers are creating more content than they created last year. To...

  • Professionals, especially women, can use a boost to their financial literacy. Will marketers answer the call?

    August 13, 2014

    Numerous studies have shown that, on average, women have lower financial literacy scores compared to men. This is important because financial literacy is believed to be a key factor for accruing wealth and achieving financial security. In a recent study on our US LinkedIn members, we found that this gender gap was also true among professionals, regardless of...

  • Announcing The 2014 Professional Content Consumption Report

    June 10, 2014

    There have been major shifts in the way content reaches professionals. First, the internet blew open constraints on getting access to...

  • On, Off, or Around the Clock: When LinkedIn Members Read...

    March 31, 2014

    Professionals thrive on knowledge and insights, but they are also strapped for time. So, when do they find time to read...

  • Why Marketers Should Care If You Are An Optimist

    November 6, 2013

    What motivates people to stay on task and achieve goals? The topic has been studied by academics for decades. More recently, research...