Frank van den Driest

Posts by Frank van den Driest

  • How to Build a Successful "Insights Engine"

    How to Build a Successful "Insights Engine"

    August 11, 2016

    In today’s highly dynamic business landscape, customer centricity has become the key competitive advantage.  In this case, customer centricity refers to the deep understanding of your customers’ needs and being able to fulfill them better than anyone else. In order to understand how successful firms achieve such high levels of customer centricity; we partnered...