Frank Von Mehren

Posts by Frank Von Mehren

  • A female student sitting at a library desk focused on her computer. Another male student is seen in the background studying.

    Mastering the Mid-Funnel: How One School Measured Its Way to Success With LinkedIn

    May 7, 2021

    One of the largest, online universities in the country watched enrollment across its colleges nearly double over the past six years. Even as a pioneer in online education, the school needed to stay competitive through a savvy and integrated mix of brand-building, mid-funnel engagement, and lead generation. But it can be challenging for higher education marketers...