Editor's Note: This guest post was contributed by Greg Mischio, the Owner and Strategic Director of Winbound, a manufacturing marketing agency. Do you lay awake at night, worrying about your marketing? Do you hear that little voice in your head questioning what you know about marketing -- heck, questioning what you know about anything at all? According to...
Posts by Greg Mischio
Greg Mischio October 22, 2017
This guest post was contributed by Greg Mischio, Owner and Strategic Director, Winbound. It’s easy to get distracted in marketing — especially when you’re leading a small department. In a smaller marketing department, you’re called on to wear a number of different hats, and fill a bunch of different roles. You’re always being pounded by tons of different vendors...
- B2B Marketing Beat
Greg Mischio July 5, 2017
Generating collaborative content is a simple and effective way to generate new content, create inbound links, and access other social media networks. It can also energize your own marketing efforts. Here are some tips for time-strapped smaller marketing departments. If you’ve never heard of collaborative content, you’re probably putting up the buzzword blast...