Gaurav Nihalani

Posts by Gaurav Nihalani

  • Marketing Madness: The Content Marketing 16

    March 16, 2017

    Editor’s Note: This post is authored by Gaurav Nihalani, Campaign Manager at LinkedIn. Today begins the greatest four-day stretch of sports television for any basketball fan. It’s the first full-day of the NCAA Men’s Basketball Tournament, and from now through Sunday, there will be 48 win-and-advance, lose-and-you’re-done, do-or-die basketball games. By the end...

  • I've Got a Content Crush on You

    February 14, 2017

    Editor’s Note: This post is authored by Gaurav Nihalani, Campaign Manager at LinkedIn. Remember your first crush? You were so smitten by that one person who was always running around in your head. No matter what you tried you just couldn’t stop thinking about them. Some of us made the move and some of us didn’t. Some of us failed and some of us succeeded. No...

  • AdStage Launches Powerful New LinkedIn Reporting Product

    AdStage Launches Powerful New LinkedIn Reporting Product

    July 26, 2016

    I’m part of a small, but mighty, team that stewards over all of LinkedIn’s internal ad campaigns across its multiple business lines. The team doesn’t follow your typical “set it and forget it” campaign management approach. Instead, we like to have our hands deeply entrenched in strategy and analytics, optimizing for before and after the click-through. Managing...