Geoff  Marks

Posts by Geoff Marks

  • How Higher Ed Marketers Can Avoid the Cost Per Lead Trap

    How Higher Ed Marketers Can Avoid the Cost Per Lead Trap

    September 5, 2019

    As an Account Executive at LinkedIn working exclusively with Higher Education partners, I have observed the industry-wide trend of schools chasing the seemingly elusive competitive Cost Per Lead (CPL). But look no further!  We’ve figured out the formula for seeing that payoff when advertising on LinkedIn.*  First, you’re wise to be advertising on LinkedIn to...