Gil Allouche

Posts by Gil Allouche

  • AI Optimizes B2B Marketing

    How AI Can Drive Optimization for B2B Marketing

    July 19, 2019

    Editor's Note: This guest post was contributed by Gil Allouche, CEO, Metadata.io. Manual work is killing B2B marketers — one boring, repetitive task at a time. Sure, automation helps marketers in big ways, but marketing automation platforms still require a lot of manual operations by humans to make them effective. To give you an idea, here is a sample list of...

  • ABM Basics: Attribution

    ABM Basics: Using Campaign Attribution to Tell the Full Story

    May 24, 2018

    Editor's Note: This guest post is authored by Gil Allouche, CEO at Metadata. Some marketing campaign attribution models may be easier to understand than others, but they all require a large set of data pulled directly from the customer journey. First and last-touch attribution are fairly simple in design: They attribute the ROI for conversions based on either...

  • Lead Scoring

    ABM Basics: How Lead Scoring Lays the Foundation for Success

    April 24, 2018

    Editor's Note: This guest post is authored by Gil Allouche, CEO at Metadata. Marketers shouldn’t attempt account-based marketing unless they’re willing to put in the work to target the right accounts. In many cases, the ceiling for your ABM success is determined before you make your initial contact with each individual lead. Account-based marketing only works...

  • The ROI Argument for Account-Based Marketing

    March 27, 2018

    Editor's Note: This guest post is authored by Gil Allouche, CEO at Metadata. If traditional marketing was all about volume and mass...