Gini Dietrich

Posts by Gini Dietrich

  • little boy is the hero of his own story

    Your 5 Step Guide to a Great B2B Brand Story

    June 25, 2018

    Business-to-business organizations sometimes are treated like the red-headed stepchild of the corporate world. They’re always last to get the shiny new object, last to adopt new policies and procedures, and last to try the new social networks. Consumer businesses have all the fun. Or do they? While consumer businesses tend to get the most attention in the news...