Glenn Gow

Posts by Glenn Gow

  • 5 Ways to Boost Your B2B Marketing into Overdrive

    July 6, 2015

    Editor's Note: This post was authored by Glenn Gow, CEO of Crimson Marketing. This article was inspired by his Moneyball for Marketing podcast featuring David Karel, former Bizo CMO, and now Head of B2B Marketing at LinkedIn. B2B companies have recently had to confront an awkward truth. No longer is the sales department driving the bus. Buyers are now firmly in...