Greg Glass

Posts by Greg Glass

  • The Upside Down Funnel: Why Marketers Must Defy Gravity to Drive Conversions

    August 15, 2012

    And here I thought that all I needed to know about gravity I learned in high school. It seems as though the marketing world has been looking at funnels the wrong way all this time. Here’s a spot-on analysis from MediaPost where Dr. Flint McGlaughlin of MECLABS suggests that we’ve been looking at the traditional marketing funnel upside-down: “Typically we think...