Haley Pierce

Posts by Haley Pierce

  • Man and woman working together in office

    How the American College of Surgeons Pivoted to Find New Revenue Streams on LinkedIn

    August 13, 2021

    The American College of Surgeons (ACS) is a scientific and educational association of surgeons that has existed for more than 100 years. The College’s more than 82,000 members gain access to a wealth of resources and networking opportunities. Events are foundational to the ACS community, but with the 2020 pandemic forcing a major pivot, the organization needed...

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    With a Nimble Test and Learn Strategy, BDO USA Unlocks Full-Funnel Success

    June 30, 2021

    Recognized as one of the top professional services firms, BDO USA provides a variety of assurance, tax, and advisory services through more than 60 offices and over 700 independent alliance firm locations nationwide. Like many large organizations, they face complexities and barriers when it comes to driving consistency and alignment. In 2020, BDO’s marketing team...

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    A Focused ABM Strategy Fueled Fantastic Results for Introhive

    June 3, 2021

    “Our biggest challenge was figuring out the fastest, most effective means of making a human connection between our buyers and our sales organization. How do we create a meaningful dialogue without being able to meet face-to-face?" — Dan Dowling, Senior Director of Demand Generation at Introhive Finding a Way to Generate High-Quality Leads at Scale When the...

  • Woman sitting at table in front of laptop, looking to her left

    How Akima Refined Its LinkedIn Ad Targeting Strategy

    April 29, 2021

    Why Akima is not your typical B2B organization Akima, a global contracting enterprise sells primarily to one customer: the U.S....