Haley Pierce

Posts by Haley Pierce

  • Woman sitting at table in front of laptop, looking to her left

    How Akima Refined Its LinkedIn Ad Targeting Strategy

    April 29, 2021

    Why Akima is not your typical B2B organization Akima, a global contracting enterprise sells primarily to one customer: the U.S. government. The government is a highly complex buying entity, with many levels, stakeholders, and logistical nuances. For this reason, many B2B companies can relate. Across all industries, buying committees and decision-making...