Heidi Andersen

Posts by Heidi Andersen

  • Confident marketing leader standing at her desk, looking at camera. Desk has a a screen, books and coffee mug sitting on it.

    The Role of Marketing Leadership in Today’s Evolving World of Work

    May 20, 2020

    During our recent virtual event on Marketing for Today’s Evolving World of Work, one panelist shared a definition of “trust” I hadn’t heard before, courtesy of Oxford professor Rachel Bostman: a confident relationship with the unknown. (Via Rachel Botsman on Twitter) What better way to frame the term, and marketing’s role, in our current climate? The unknown is...