Irina Skripnik

Posts by Irina Skripnik

  • LinkedIn Advertising 101: Measurement & Optimization

    LinkedIn Advertising 101: Measurement & Optimization

    August 24, 2016

    For B2B marketers, LinkedIn is the social network of choice. In Content Marketing Institute/MarketingProfs 2016 survey, 94% percent of B2B respondents said they used LinkedIn to distribute content. It’s not surprising that LinkedIn is popular for B2B. A 2014 study of 100,000 posts across social media platforms found that LinkedIn accounted for over 80% of B2B...

  • LinkedIn Advertising 101: Bidding

    LinkedIn Advertising 101: Bidding

    August 17, 2016

    In a recent marketing mojo survey, 79% of B2B Marketers said they view LinkedIn as an effective source for generating B2B leads. Content marketing platform NewsCred found that, compared to Google AdWords, their LinkedIn marketing had six times the ROI and 75% lower cost per lead. We created the LinkedIn Advertising 101 series to help you get the most out of your...

  • LinkedIn Advertising 101: Targeting

    LinkedIn Advertising 101: Targeting

    July 27, 2016

    If you’re a B2B marketer, your audience is on LinkedIn. Eighty percent of leads that B2B marketers source through social media come from LinkedIn. So it should come as no surprise that 92% of B2B marketers leverage LinkedIn over all other social platforms. The potential for success is clear. From enterprise-level organizations to small businesses, being active...

  • Demystifying Targeting on LinkedIn

    Live Webcast: Demystifying Targeting on LinkedIn

    March 10, 2016

    LinkedIn currently has more than 400 million members. It’s the world’s largest network of professionals – who visit LinkedIn to share,...

  • 5 Brands Killing It with LinkedIn Sponsored InMail

    September 3, 2015

    Email marketing has long been a vital component of an effective marketing blend. But as inboxes grow ever more cluttered—and as email...

  • Live Webinar: How Qualtrics is Killing It with Lead...

    July 15, 2015

    What part do events and webinars play in your lead generation strategy? According to successful lead gen advertisers such as Qualtrics...