For B2B marketers, LinkedIn is the social network of choice. In Content Marketing Institute/MarketingProfs 2016 survey, 94% percent of B2B respondents said they used LinkedIn to distribute content. It’s not surprising that LinkedIn is popular for B2B. A 2014 study of 100,000 posts across social media platforms found that LinkedIn accounted for over 80% of B2B...
Posts by Irina Skripnik
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- Topics:
- LinkedIn B2B Marketing
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In a recent marketing mojo survey, 79% of B2B Marketers said they view LinkedIn as an effective source for generating B2B leads. Content marketing platform NewsCred found that, compared to Google AdWords, their LinkedIn marketing had six times the ROI and 75% lower cost per lead. We created the LinkedIn Advertising 101 series to help you get the most out of your...
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If you’re a B2B marketer, your audience is on LinkedIn. Eighty percent of leads that B2B marketers source through social media come from LinkedIn. So it should come as no surprise that 92% of B2B marketers leverage LinkedIn over all other social platforms. The potential for success is clear. From enterprise-level organizations to small businesses, being active...
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LinkedIn currently has more than 400 million members. It’s the world’s largest network of professionals – who visit LinkedIn to share,...
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Email marketing has long been a vital component of an effective marketing blend. But as inboxes grow ever more cluttered—and as email...
- Topics:
- LinkedIn B2B Marketing,
- LinkedIn InMail
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What part do events and webinars play in your lead generation strategy? According to successful lead gen advertisers such as Qualtrics...
- Topics:
- Lead Generation,
- Marketing Events