Jack Moore

Posts by Jack Moore

  • LinkedIn Doubles Down on Lead Gen to Drive Even More ROI for Marketers

    November 14, 2017

    Editor's Note: This post was co-authored by Vasudha Mithal Earlier this year, we launched LinkedIn Lead Gen Forms for Sponsored Content. Using pre-filled forms, this solution made it easy for advertisers to collect quality leads from over 530 million professionals, influencers, and business decision-makers on LinkedIn. Marketers have seen strong campaign...

  • LinkedIn Dynamic Ads: Deliver Personalized Messages to Engage Your Audience

    June 26, 2016

    Successful digital marketers know that when it comes to connecting with customers, the relevancy of their messages can make or break the performance of their campaigns. As competition for consumer attention continues to increase, marketers are more focused than ever on personalizing creative for ads and other creative assets to ensure their message resonates...