Jade  Bonacolta

Posts by Jade Bonacolta

  • Woman sitting in conference room, looking down at a tablet she's holding that has cat sticker on the back.

    How Snowflake Achieved 3X Its Registration Goal for Its Annual Summit

    September 19, 2021

    Snowflake’s founders started from scratch and built a data platform that would harness the immense power of the cloud. But their vision didn’t stop there. They engineered Snowflake to power the Data Cloud, where thousands of organizations have seamless access to explore, share, and unlock the true value of their data. Objective Snowflake’s marketing team was...

  • Man and son working together outside on table

    Every Business Starts Small: Engaging SMBs on LinkedIn

    August 30, 2021

    Sir Richard Branson once famously said, “A big business starts small.” The most legendary ventures started from small beginnings. And companies in early stages today will grow to be the behemoths of tomorrow. The best time to earn their loyalty and business is now. Some brands opt to exclusively target large enterprise businesses, assuming that ROI and deal-size...

  •  Woman looking at phone outside

    HP Print Drives 3.3x Higher Site Engagement With Conversation Ads

    July 14, 2021

    Hewlett Packard’s vision is to create technology with a purpose: To make life better for everyone, everywhere. Their Instant Ink program features high-volume cartridges, pricing based on pages printed, and direct-to-customer shipping delivered only when printers run low. This means fewer cartridges travel shorter distances and require less packaging. Context HP’...

  • Man leaning over laptop on kitchen counter and looking over at son who is standing next to him and holding a tablet.

    Winning the War for Talent: Why Marketing and Your Employer...

    June 21, 2021

    Editor’s note: Morgan Lippitt and Lucas Bunzel contributed to the research in this post. In a U.S. economy so profoundly disrupted by...

  • Man crossing busy city street

    Seizing the Post-Sale Frontier

    May 12, 2021

    Digital transformation has played a key role in business resiliency. So, it’s no surprise that technology investment decisions have...

  • Woman sitting at table looking at laptop, two kids sitting next to her

    Create Raving Fans in Today’s ‘Review Economy’

    April 1, 2021

    We are currently in the "Era of the End User." As the number of SaaS offerings multiplies, overwhelmed buyers turn to recommendations...