Jade  Bonacolta

Posts by Jade Bonacolta

  •  Woman looking at phone outside

    HP Print Drives 3.3x Higher Site Engagement With Conversation Ads

    July 14, 2021

    Hewlett Packard’s vision is to create technology with a purpose: To make life better for everyone, everywhere. Their Instant Ink program features high-volume cartridges, pricing based on pages printed, and direct-to-customer shipping delivered only when printers run low. This means fewer cartridges travel shorter distances and require less packaging. Context HP’...

  • Man leaning over laptop on kitchen counter and looking over at son who is standing next to him and holding a tablet.

    Winning the War for Talent: Why Marketing and Your Employer Brand Are Key

    June 21, 2021

    Editor’s note: Morgan Lippitt and Lucas Bunzel contributed to the research in this post. In a U.S. economy so profoundly disrupted by the COVID-19 pandemic, the general response to career decisions last year was to shelter-in-place. However, for many individuals this period of “business unusual” has altered career priorities, on-the-job motivation, and overall...

  • Man crossing busy city street

    Seizing the Post-Sale Frontier

    May 12, 2021

    Digital transformation has played a key role in business resiliency. So, it’s no surprise that technology investment decisions have been elevated to the CEO, CFO and CIO. With greater numbers of decision-makers now prioritizing post-sales support when making purchases, vendors must deliver on an outcome and invest in their customers’ success — or risk getting...

  • Woman sitting at table looking at laptop, two kids sitting next to her

    Create Raving Fans in Today’s ‘Review Economy’

    April 1, 2021

    We are currently in the "Era of the End User." As the number of SaaS offerings multiplies, overwhelmed buyers turn to recommendations...

  • Two women sitting across from each other at a table, both in front of laptops

    Marketing to the Paradox of Needs in B2B Technology

    March 11, 2021

    Emerging or experienced? Affordable or adaptable? These factors are carefully considered by B2B technology buyers in the modern age....

  • Man looking at chart on white board

    How BambooHR Increased Cost-Per-Lead Efficiency by 40%

    March 2, 2021

    BambooHR aims to help small to medium-sized businesses focus on their most important asset: their people. Their software makes it easy...