Jade  Bonacolta

Posts by Jade Bonacolta

  • Woman sitting at table looking at laptop, two kids sitting next to her

    Create Raving Fans in Today’s ‘Review Economy’

    April 1, 2021

    We are currently in the "Era of the End User." As the number of SaaS offerings multiplies, overwhelmed buyers turn to recommendations and reviews before making a decision— which gives end users significant influence over the growth of technology brands. In a previous article, we discussed the importance of brand fame to win B2B buyers. Within tech’s highly...

  • Two women sitting across from each other at a table, both in front of laptops

    Marketing to the Paradox of Needs in B2B Technology

    March 11, 2021

    Emerging or experienced? Affordable or adaptable? These factors are carefully considered by B2B technology buyers in the modern age. With so many solutions now available across the market, challenger brands battle with established providers for differentiation — leaving customers with more options to explore, trial, purchase, and renew. Yet the truth is that B2B...

  • Man looking at chart on white board

    How BambooHR Increased Cost-Per-Lead Efficiency by 40%

    March 2, 2021

    BambooHR aims to help small to medium-sized businesses focus on their most important asset: their people. Their software makes it easy to collect and analyze HR data — so teams can build the kind of culture and processes that empowers everyone to do great work. No Cold Calls: A 100% Inbound Sales Strategy Requires Smart Marketing With an emphasis on helping SMB...

  • Woman at desk writing

    How Autodesk Used Retargeting and Conversation Ads to...

    December 17, 2020

    Autodesk makes software for people who make things. Over 100 million people use Autodesk software like AutoCAD, Revit, BIM 360, Maya,...

  • Woman working on laptop writing

    How Tableau Achieved Over 90% Lead Gen Form Submission...

    November 18, 2020

    A pioneer in the democratization of data analytics and data visualization, Tableau is used by millions of people in non-profits,...