Jade  Bonacolta

Posts by Jade Bonacolta

  • Two women sitting across from each other at a table, both in front of laptops

    Marketing to the Paradox of Needs in B2B Technology

    March 11, 2021

    Emerging or experienced? Affordable or adaptable? These factors are carefully considered by B2B technology buyers in the modern age. With so many solutions now available across the market, challenger brands battle with established providers for differentiation — leaving customers with more options to explore, trial, purchase, and renew. Yet the truth is that B2B...

  • Man looking at chart on white board

    How BambooHR Increased Cost-Per-Lead Efficiency by 40%

    March 2, 2021

    BambooHR aims to help small to medium-sized businesses focus on their most important asset: their people. Their software makes it easy to collect and analyze HR data — so teams can build the kind of culture and processes that empowers everyone to do great work. No Cold Calls: A 100% Inbound Sales Strategy Requires Smart Marketing With an emphasis on helping SMB...

  • Woman at desk writing

    How Autodesk Used Retargeting and Conversation Ads to Supercharge Their ABM Campaign

    December 17, 2020

    Autodesk makes software for people who make things. Over 100 million people use Autodesk software like AutoCAD, Revit, BIM 360, Maya, 3ds Max, Fusion 360, SketchBook, and more to unlock their creativity and solve important design, business, and environmental challenges. Challenge Autodesk wanted to move high-intent key accounts down the funnel faster to support...

  • Woman working on laptop writing

    How Tableau Achieved Over 90% Lead Gen Form Submission...

    November 18, 2020

    A pioneer in the democratization of data analytics and data visualization, Tableau is used by millions of people in non-profits,...