Jae Oh

Posts by Jae Oh

  • Introducing LinkedIn Company Engagement Report

    The Company Engagement Report on LinkedIn Is Here to Power Up Your ABM Strategy

    October 29, 2020

    Is this strategy working? It’s a question that marketers have been asking for decades and the answer has often been difficult to attain. It’s not that we don’t have the tools and capabilities to measure almost anything we want, but the challenge remains in distilling the metrics (and audiences) that truly matter. This is a big advantage of account-based...

  • Woman at a table looking at a computer

    Reach More of the Right Professionals at Scale with New Retargeting and Audience Network Tools

    June 2, 2020

    Editor's Note: This post was co-authored by Ayusman Sarangi. As the business world transitions to recovery mode, it’s more important than ever for brands to reach and engage the audiences that matter to their business. Reduced marketing budgets and shifting business needs also mean you are under more pressure than ever to make your online investments go further....

  • Targeting on LinkedIn

    Targeting on LinkedIn Just Got More Powerful

    March 20, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 5. One of the hardest parts of advertising is reaching the right people. With so many ways to define your target audience, it can be difficult deciding how to reach the audience that fits your ideal customer profile or...

  • LinkedIn Interest Targeting

    Introducing Interest Targeting

    January 23, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one...